What’s the Buzz with Google Penguin 4.0?
Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Google’s core ranking algorithm now includes Penguin. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
Will this then affect SEO specialists and website owners?
Aside from noticing your traffic lessening, you can find other indications that your website has been penalized. Below are the observations as to what other indicators are there that your website is being penalized.
There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.
Another indicator is a decrease in sales, conversions and click-through rate.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is bad when wrong pages rank in search results. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
If you find your website under penalty you need to develop a recovery plan.
The aim of the Google update is so that the user’s search experience is improved. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Here are some benefits of Penguin 4.0 to SEO.
With these new updates, SEO specialists can restore ranking and traffic issues faster.
While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
It’s a win-win n game for with the Penguins. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. There will be more use of SERPs to find your inquiry.